Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
All tagged customer success
How do you know if your marketing campaigns are effective? You gather data, it is that simple. But if every data point doesn’t track to a business goal, the numbers can easily obstruct decision-making. We often lack strategic plans for using data and we end up tracking information that is not relevant to business goals. So, how do we fix this?
'It costs X times as much to attract a new customer than to keep an existing one'; sounds familiar, right? Very often we hear the statement that retention is cheaper that acquisition. But is it? Which strategy favors growth and how much emphasis should then the Marketers place on retention versus acquisition?
