Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
All tagged data analysis
Churn prediction consists of detecting which customers are likely to cancel a subscription to a service based on how they use the service. It is a critical figure in many businesses since it is often the case that acquiring new clients costs more than retaining existing ones.
Nothing is more important in analytics than segmentation. Yet most of our reporting and analysis happens at an aggregate level. Different types of users visit your website with different intentions. This phenomenon mandates that you have a very effective and persistent segmentation strategy as part of your web analytics process.
