Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
All tagged data integration
Your customer data is most likely scattered in a dozen different tools and databases; some data resides in your marketing automation tool, other in your CRM or ERP system, maybe on your DMP or Google Analytics account, even on excel spreadsheets and CSV/JSON files. Wouldn’t it be great if you could gather all this data in one central database which would act as a single source of truth for all your marketing, sales and customer data?
Have you ever wondered what is the mechanism that enables you to compare the best prices for flights or allows you to embed a map into your store’s website? In this article, I will explain what an API is and why being able to work with them is an essential skill for all data-driven Marketers. But first things first...
Mapping customers' journey and creating a 360-degree view of their behavior is not a new concept. With so many customers constantly switching between phones, tablets, laptops and sometimes purchasing offline (in your store or calling a sales rep. directly), marketers seek a unified view of their customers.
