Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
Have you ever used Foursquare to check-in a place so that you can write a review about your experience, collected frequent flyer miles or purchased a coffee from Starbucks multiple times over a certain time frame? If you are nodding your head down, it is alright; you have been gamified!
Multitasking, just like being a team player and always meeting deadlines, is considered a merit for many companies. However, it can result in time wasted due to human context switching and apparently causing more errors due to insufficient attention. So, how about monotasking?
Agile advocates early delivery, continuous improvement while it encourages rapid and flexible response to change. Marketers could adopt this agile approach to develop and deliver marketing campaigns since it promotes a more responsive way to execute marketing initiatives in this dynamic, digital age.
It’s easy for businesses to keep track of what we buy, but harder to figure out why. Many articles have been written on how to track the consumers during their digital journeys. However, when it comes to explain the ‘why’ of their actions, the whole picture becomes blurry and we normally resort to market research and/or eye tracking technologies.
