Welcome to my blog. Here, I share my knowledge in boosting businesses by making their revenue-generating functions like marketing, sales, and customer success work better. Hope you enjoy it!
Traditional methods for collecting this information are often time-consuming and expensive. Thanks to low- and no-code platforms, marketers can utilize the power of automation to collect information at scale. This means that marketers can now perform data analysis themselves rather than waiting on data scientists.
Do you want to learn all about what web 3.0 is and its impact on digital marketing?
Here’s your chance! Read on for the basics of what it is and how it’s impacting your ability to reach consumers online in your industry today!
Growing a brand is hard. It takes a lot of time, money, and energy to build your business into something that people notice. Most small businesses don't have the resources necessary to go for the big influencers or celebrities.
But there's another option: micro-influencers.
We know that most of our internet usage comes from Facebook and other social media sites like Twitter and Instagram. But what we don’t know is how much of this activity is happening outside these channels – dark social.
The purpose of this masterclass is to give you the basics about customer data and a Customer Data Platform (CDP). There are 12 lessons, which will take about 2-4 minutes each to read. You can expect to receive about one email every other day.
I understand that it might be overwhelming finding all the information that you need to know on the web, hence I created this ultimate CDP guide where I consolidate all information around CDPs in one place.
Let me know if I missed anything that is crucial; enjoy!
When was the last time that you received customer feedback? And more importantly, do you know how to automatically collect, analyze and turn it into actionable intelligence?
Understanding how users feel about your brand helps you keep your marketing and product development efforts on track. It also allows you to respond right away to positive or negative input.
Your customer data is most likely scattered in a dozen different tools and databases; some data resides in your marketing automation tool, other in your CRM or ERP system, maybe on your DMP or Google Analytics account, even on excel spreadsheets and CSV/JSON files. Wouldn’t it be great if you could gather all this data in one central database which would act as a single source of truth for all your marketing, sales and customer data?
An important part for B2B companies is to decide which customers to focus on, to avoid wasting resources on developing relations that ultimately will not create opportunities for sales. Wouldn’t it be nice to get some indicators from publicly or 3rd party available data in order to prioritize your efforts?
Have you ever wondered what is the mechanism that enables you to compare the best prices for flights or allows you to embed a map into your store’s website? In this article, I will explain what an API is and why being able to work with them is an essential skill for all data-driven Marketers. But first things first...
'' I became a Physicist because I am curious. I became a Physicist because i do not like to be only matter. I want to understand my relation with the universe. I became a Physicist because I cannot be a prisoner in what people call body. “
Mapping customers' journey and creating a 360-degree view of their behavior is not a new concept. With so many customers constantly switching between phones, tablets, laptops and sometimes purchasing offline (in your store or calling a sales rep. directly), marketers seek a unified view of their customers.
Churn prediction consists of detecting which customers are likely to cancel a subscription to a service based on how they use the service. It is a critical figure in many businesses since it is often the case that acquiring new clients costs more than retaining existing ones.
Nothing is more important in analytics than segmentation. Yet most of our reporting and analysis happens at an aggregate level. Different types of users visit your website with different intentions. This phenomenon mandates that you have a very effective and persistent segmentation strategy as part of your web analytics process.
How do you know if your marketing campaigns are effective? You gather data, it is that simple. But if every data point doesn’t track to a business goal, the numbers can easily obstruct decision-making. We often lack strategic plans for using data and we end up tracking information that is not relevant to business goals. So, how do we fix this?
"Culture eats strategy for breakfast" is a real case scenario in many organizations. Building organizational alignment is a challenge and it does not happen by chance; a great deal of effort and thought is needed to build this right.
'It costs X times as much to attract a new customer than to keep an existing one'; sounds familiar, right? Very often we hear the statement that retention is cheaper that acquisition. But is it? Which strategy favors growth and how much emphasis should then the Marketers place on retention versus acquisition?
Have you ever met a Marketer who is not interested in sales growth? Growth is an integral part of our business culture & Marketing departments are now expected to justify their activities in terms of growth potential and return on investment.
![How to use Social Sentiment to boost your Marketing and Product development [use case]](https://images.squarespace-cdn.com/content/v1/5a834f75d7bdce48a367a1ec/1642106258308-2SDEFQYSS5IB0IRA7BCM/Sentiment-Analysis-1536x702.png)
